You have been hired as the Health Manager for Coronado Medical Center. The Senior Medical Director is concerned that the Primary Care Unit of the medical center is highly inefficient, staff morale is low, and patient satisfaction ratings are disappointing.

You have been hired as the Health Manager for Coronado Medical
Center. The Senior Medical Director is concerned that the
Primary Care Unit of the medical center is highly inefficient,
staff morale is low, and patient satisfaction ratings are
disappointing.
You have been hired to provide leadership and
administrative direction for the Primary Care Unit, which provides
age- and developmentally-appropriate services to infants, children,
adolescents, and the elderly. You have been asked to oversee
day-to-day operations of the Primary Unit, with the goal of
identifying the primary sources of Coronado’s problems in
efficiency, staff morale, and patient care. The Senior
Medical Director hopes that you can turn things around at Coronado
by improving its image, increasing the quality of care within the
practical constraints of financial accountability, and generally
enhancing the overall organizational milieu at Coronado Medical
Center.
One role you will take to help assess and improve these areas is
to participate in the Strategic Planning Committee, which is
responsible for assessing, analyzing, and communicating
organizational goals and objectives to staff. This committee
will also assess the organizational structure, culture, management
policies and procedures, staffing and professional development
issues, as well as programs of delivery to determine the most
effective way to increase morale, improve patient care, and
increase efficiency. In addition, you have been asked to head
the Ethics Subcommittee of the Strategic Planning Committee, which
is investigating the trade-offs between quality of care and
financial accountability and their implications.

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