This TMA expects you to produce an essay based on what you have learned in your DD202A course, chapters four and five, “Economics and Economic Change”. It is marked out of 100 and is worth 20% of the overall continuous assessment. This TMA requires you to apply the course concepts to your own experience and to discuss the economic change of such an application.

This TMA expects you to produce an essay based on what you have learned in your DD202A course, chapters four and five, “Economics and Economic Change”. It is marked out of 100 and is worth 20% of the overall continuous assessment. This TMA requires you to apply the course concepts to your own experience and to discuss the economic change of such an application.
The TMA is intended to:
Develop your evaluative skills in analyzing, discussing, and explaining different factors that are influencing and affecting demand for goods and services.
Develop your evaluative skills in explaining why a monopolistically competitive firm has downward sloping demand and marginal revenue curves.
Identify the key factors that determine a firm’s success.
Analyse the situation of a monopolistically competitive firm in the long run.
The TMA:
Please read the following article and answer the question listed below:
Coffee Culture Thrives in the Middle East
A Euromonitor International survey has suggested that the regional coffee industry continues to thrive despite the recent economic downturn, which saw most consumers cutting back costs on non-basic commodities.
Michael Schaefer, consumer food service analyst at Euromonitor, says the Middle East coffee sector, including that of the North African region, is now a multi-million dollar industry that has not shown any let-up in its annual growth performance.…Schaefer added that since 2004, overall coffee consumption in the region has posted steady increase with UAE growing by a massive 85 percent, Morocco and Saudi Arabia by over 30 percent, and Egypt by a healthy 20 percent. The figures, he said, indicate a “strong demand for both at-home and on-the-go coffee drinking opportunities.”
The Euromonitor analyst added that while coffee consumption and the presence of coffee shops are not new to the region, it has evolved into a more socially oriented business that attracts people of various age, gender, and cultural background.
“There is no question that the modern coffee-shop sector represents something new, providing a social outlet for women, students, and other young people in stark contrast to the male-dominated traditional café sector.
The Euromonitor study focused on the region’s surging young demographics—in the GCC, for instance, where the median age is 26—as one of the factors driving the coffee industry to post significant revenues. “One of the key drivers behind [the coffee industry’s] expansion is a soaring youth population—students and young people are a key demographic for coffee chains the world over, and many of the Middle East’s most important markets boast very young populations indeed,” says Schaefer.

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