Select a medium UK based business and give a full description of it.Mention the Primary activities of business, identify its sales, support activities, HR department. Go through book Laudon & Laudon.

Select a medium UK based business and give a full description of it.Mention the Primary activities of business, identify its sales, support activities, HR department.
Go through book Laudon & Laudon.
Assignment Brief:-
Given the dynamism of today’s market and the ever-increasing degree of competition globally, you are required to produce a written report critically assessing the role of Information Technology in generating competitive advantage.
Your assessment should include appropriate application of Porter’s Five Forces Model as well as the primary and secondary activities of value chain and show how information systems could aid management of organisations to achieve the objective of gaining competitive advantage.
Using a suitable example (of a business organisation) discuss the role of information system and technology in the competitive business environment. The report should include discussion about
? Identify a business organisation and give its industry
? Competitive environment using Porter’s five forces model
? Primary and secondary activities of business value chain
? Environmental actors surrounding information systems and interacting with organisation
? Role of information system in the organisation you have chosen as an example
? Conclusions drawn from your own analysis
Cardiff Metropolitan University
Module Title: Managing Information and Technology
Programme: BA in Business Studies
Semester: 2, Level 4
Academic Year Period: Oct 2014 – Jan 2015
Lecturer: Chandranna Rayadurg
Submission Method: Online via Turnitin
Assessment Type: An individual assignment, a report based on role of information system
Weighting: 40%
Word Length: 3000 words (+/- 10%)
Module Learning Outcomes to be Assessed:-
• Understanding the effects of information systems on business and their relationship to globalization.
• Define and describe business processes and their relationship to information systems.
• Identify and describe important features of organizations that managers need to know about in order to build and use information systems successfully.
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Description of Assessment Requirements
Students are required to produce a critical assessment of the role that Information system plays in organisations in their pursuit of gaining competitive advantage. Through addressing the set requirements of the assignment, students are expected to demonstrate course concepts and ideas studied in the course. In addition, students ought to demonstrate their analytical skills, and communicate using management terms or language.
The assignment requires students to provide both theoretical and practical knowledge, and therefore requires adequate research work.
The report should typically include:
1. Table of contents
2. Abstract (200 words)
3. Main body of the report
4. Analysis and conclusion
5. Listing of references/bibliography (Using Harvard referencing)

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