Business Homework Questions

I am copying the paragraph that is needed to answer the following questions which is from my text book used for class: The text book is Business in Action, 6th edition by Courtland L, Bouvee and John,V, Thill.
“BEHIND THE SCENES: GOOGLE THIS: “COST CONTROL”
My Biz Lab
By just about any measure you can think of, Google is one of the most spectacular success stories in the history of business. However, even a company as wealthy as Google has to control its spending.
Google’s case is unusual in the sense of its sheer scale, but the story is not unique. When a young company is growing quickly and money is pouring in from sales or from investors, the natural tendency is to focus on building the business and capturing market opportunities. The less exciting—but ultimately no less important—task of creating a sustainable cost structure with rigorous expense management often doesn’t get as much attention in the early years.
In some companies, rapid growth in a hot econom

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