545 Reflect 2

  

Social Media Strategy Analysis for Small Business

General Instructions 

You will be engaging in Learning Tasks (out of the course or in the course) that require you to: 

– (a) Use a variety of reasoning and critical thinking strategies to address issues and problems

– (b) write reflectively about what you are learning, how it relates to what you already know about the content, and how it relates to your life (in some cases).

Your writing should be related to or characterized by deep thoughts; using terms, concepts, and other details from the text, lecture etc. Thoughtful should include but is not limited to using terms, concepts, and other details from the text, lecture, etc.

Course Description

Small Business Brand Management – This course is a study of the core concepts of marketing as applied to small and medium sized enterprises (SMEs) with emphasis on effectively branding the business. It is designed to prepare students with the skills and requisite knowledge that are necessary to start and run a small business. You also are exposed to important business principles and tools that make the foundation of organizational settings. Pre-requisite: MKT 521

1. To understand the basic principles of Marketing.

2. To demonstrate the uses of marketing mix in corporate strategy.

3. To familiarize students with the basics of creating a marketing plan.

4. To provide students with an opportunity to learn about excellent examples of marketing-driven companies throughout the world.

Specific Problem Instructions

Please see the example template below. The numbered problem and question are required. Please note that sources are required based on the rubric.

Naming the File 

The file submitted should be a Word doc ONLY. The file name should be File name Course number and section, Last name ONLY, the assignment (Required: 51101W Yourlastname LT2) (example if you are Ms. Jones: 51101W Jones LT2).  

Key grading instrument items (pts)

Missing the questions    -2

Missing citations/references per question -3

Not including separate question ea.  -2

No reference page  -5

Each question (40-80 words per answer) -2

File may be returned and not graded (request resubmit)

Missing the cover page

Questions and numbering not included

File name not correct 

The objectives of this learning task are

1. Identify social media strategies and how they differ.

2. Analyze target audiences in social media with results.

3. Connect with others in LinkedIn 

Accomplish each of the following:

1. Share your linked in LinkedIn profile with each one in the class by email and copy me.

a. Confirm in your LT2 right up. Identify one interesting person in the course to discuss and elaborate on (i.e. what captures your attention?)

2. Conduct a personal and professional audit (see page 322, Rolex Brand Audit) for yourself. See if you can assemble a digital brand asset inventory (see page 322) on yourself, by consulting various social media channels (e.g., Facebook, Instagram). What does your exercise reveal about the consistency of the brand’s presence across its multiple touchpoints?  Create an exhibit covering at least 7 items in the audit and discuss the exhibit.

3. Identify an influencer that covers topics for which you have great interest. 

a. Identify their social media strategy

b. Identify 10 postings that give an example of their strategy

i. What types of analytics can you pull (qualitative and quantitative) in regard to this influencer on these postings?

ii. Explain the results that the influencer experienced?

iii. What was the level of engagement by the followers?

iv. Create an exhibit for these postings with some qualitative and quantitative data and information? 

4. Social Media for your possible company 

a. identify target audience (specifically at least one of each)

b. demographics (example income), 

c. psychographics (2 lifestyle examples), 

d. geographics (city), 

e. behavioral (action they do) CITATION REQUIRED and WHY?

f. Identify at least 3 topics of entrance of your target market (CITATION REQUIRED) 

Explanation & Answer

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Order Now and we will direct you to our Order Page at Litessays. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.